Author: Orlena

Travel was one of the first industries to feel the full force of AI search disruption. And honestly, looking back, it makes sense. Travel queries are exactly the kind of thing people want synthesized — “best things to do in Kyoto in April,” “how many days do you need in Iceland,” “is it safe to travel to Morocco right now” — questions where an AI answer genuinely serves the user better than ten separate blog posts they have to synthesize themselves. The result for travel brands was a traffic shock that hit earlier and harder than most other verticals. Organic…